Sterling set for the NAMM Show 2026

Sterling Musical Instruments is to take pride of place at one of the biggest music trade shows in the world, as the 2026 NAMM Show gets underway.

Following its celebrated return, Sterling Musical Instruments will be exhibited at the prestigious event, alongside John Packer Musical Instruments, Rath Trombones, Taylor Trumpets and Rudall Carte.

Attendees will be able to try the new Sterling Virtuoso euphonium and Sterling Virtuoso baritone, which have both received widespread plaudits over the past few months.

Go to booth 8924 to find out more.

The NAMM Show in Anaheim, California, is organised by the National Association of Music Merchants (NAMM), which describes it as "the industry’s largest stage, uniting the global music, sound and entertainment technology communities".