Beloved Sterling brand to return at British Open Championship

A treasured brand is due to return to the forefront of brass band music making this weekend, with Sterling Musical Instruments set to appear at the 2025 British Open Championship.

New Sterling Virtuoso euphoniums and baritones will be available to try at the exhibition stands of the prestigious event, which welcomes many of the finest brass bands to compete in Birmingham’s Symphony Hall on Saturday, September 6.

News of Sterling Musical Instruments’ return follows the brand coming under the umbrella of John Packer Musical Instruments, with the stable also comprising Rath Trombones, Taylor Trumpets and Rudall Carte.

Commenting on the news, Rob Hanson, managing director, commented: “Sterling Musical Instruments enjoy an enduring reputation for quality and craftsmanship, and the relaunch marks an exciting new chapter in the history of this treasured brand.

“JP Musical Instruments has enjoyed a successful collaboration with Sterling Musical Instruments dating back to 2010, spawning the successful JP Sterling range, and this latest milestone feels like a natural evolution of that relationship.

“The Sterling Virtuoso range are renowned for their consistent intonation, effortless playability, and refined tonal quality, making them a top choice for advanced students, professionals, and ensemble players seeking both tradition and innovation in a single instrument.”

The Sterling Virtuoso euphoniums and baritones are precision-crafted, professional-level brass instruments, designed in collaboration with some of the finest euphonium players in the world.

These instruments showcase superb response, rich resonance, and exceptional workmanship — qualities that offer discernible performance advantages across all registers.